Waste Revolution: Innovations in Recycling and Sustainability - Event Recap

In 2023, it was anticipated that the world would generate approximately 158 million tonnes of plastic waste and an alarming 43% of the total was expected to be improperly managed after disposal. This mismanagement would lead to an additional 68 million tonnes of plastic pollution, further exacerbating the already concerning issue of plastic waste accumulating in our environment. In fact, based on a fiscal report from 2021, Japan single-handedly generates almost 41 million metric tonnes, with the majority of it coming from household waste, underscoring the individual contribution we make to this growing waste issue. 

Amidst the ongoing climate crisis, waste mismanagement practices pose significant environmental threats, with improper disposal leading to floating litter and mass plastic burning. This urgency underscores the critical importance of addressing recycling challenges, minimizing landfill use, and promoting responsible consumption, making waste management a pivotal aspect of sustainability and social impact efforts.


Recognizing the gravity of these challenges, the Social Impact Lab Japan organized the event “Waste Revolution: Innovations in Recycling and Sustainability” on October 26th, 2023. The event aimed to bring together pioneering entrepreneurs, experts, innovators, and enthusiasts who were making proactive efforts toward sustainable waste management. 

In light of increasing environmental concerns surrounding sustainable waste management, this event gathered a cadre of determined entrepreneurs leading the way in creating a waste-free world through their innovative start-ups and ideas. 

Lawrie Cate, the visionary CTO of the Mymizu app, took the stage to highlight a pressing concern of growing plastic waste, providing a platform to lead people to about 200,000 water refill points globally. 

"By 2050, our oceans may contain more plastic than fish," With determination, he shared, "We've spared 6 million plastic bottles from becoming waste." 

Mymizu's triumphs mark a monumental leap toward a sustainable future, combatting the climate crisis.

Mr. Philip Nguyen, the dynamic co-founder and CEO of Sustainability Page comes in with the mission to consolidate sustainability knowledge into one AI-powered platform. Sustainability Page offers a hub for insights and solutions from a vibrant community. Philip, a seasoned entrepreneur with 15 years of academic expertise in Japan, embodies resilience and innovation. His entrepreneurial journey showcases his commitment to making a difference. Already in his third startup venture, he continues to drive the sustainability agenda forward.


Yuri Hirayama, a passionate educator and manager at Yuri Education Center, is our third inspiring presenter. Yuri's journey began with a simple observation: the excessive use of a global product, regular car tires. Drawing on her experiences working with the Tarahumara indigenous groups in Mexico, she envisioned a transformative solution to recycling tires into sandals and providing footwear for women working in challenging conditions. Her plan not only addresses a pressing issue but also empowers these women through craftsmanship, creating jobs and sustainable opportunities. Yuri's vision unites cultures through traditional craftsmanship, fostering a sustainable world where innovation meets compassion.

Taro Okamura, the visionary head of ESG at Valuence Holdings, sheds light on the intriguing intersections between luxury, the second-hand market, and the circular economy. What makes this story even more compelling is the unexpected journey of Valuence's founder, Shinsuke Sakimoto, a former football player turned innovative entrepreneur, proving the limitless potential within any profession. Oka's groundbreaking approach emphasizes the environmental impact assessment across a product's life cycle. By championing the reuse of luxury items and highlighting their timeless value through "Resale Impact," he challenges conventional norms, urging us to rethink our relationship with products and the planet.

Each panelist was given the opportunity to present their ideas to an enthusiastic group of guest participants, who then leveraged the newfound information to engage in a rigorous discussion. What happens to the tires after use? What are the repercussions of repurposing waste? Are regulations stifling? The discussion highlighted the complexities of waste management, and the tireless and tedious steps needed to prevent a positive objective from turning into a negative impact. The panelists opened up on the technical challenges they have faced operating in a world with capital aims. We received insights into their run-ins with corporate organizations, governmental reception collaborations with social enterprises, and the larger conversations surrounding greenwashing and mindset obstacles. 


Social Impact Lab Japan often stresses the importance of an interactive environment for innovative solutions. For the workshop session, the participants split into two groups to identify waste management issues in our daily lives and brainstorm practical solutions. Group 1 focused on enhancing craftsmanship skills outside of a traditional school format, fostering creativity and entrepreneurial spirit. Group 2 tackled excessive plastic packaging by advocating eco-friendly alternatives, and promoting sustainable choices for everyday items. 

The event's success stands as a testament to the collective dedication and effort put forth by a diverse community of individuals and the collective action to promote sustainable waste management. The invaluable contributions of the Social Impact Lab Japan experts, interns, dedicated teams, passionate volunteers, engaged audience, and insightful panelists were instrumental in shaping the event's positive outcomes. Their hard work, enthusiasm, and willingness to collaborate played a pivotal role in creating an atmosphere of creativity and shared learning. The event not only provided a platform for innovative ideas towards a sustainable world but also fostered a sense of community and collaboration, emphasizing the power of teamwork and collective commitment in driving positive social impact. 

There is a never-ending potential for meaningful change when individuals come together to address pressing issues and work towards a sustainable and inclusive future. The events organized by Social Impact Lab Japan are designed with a clear objective: to inspire actionable takeaways for the audience. We welcome networking opportunities between industry pioneers, such as the guest panelists from this event, and for our participants to be given the opportunity to be at the forefront of innovative problem-solving. Be a part of this transformative experience, contribute your ideas, and actively engage in shaping a sustainable future. Your presence and active participation will make every bit of a difference. We truly hope to see you at the next event!

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Fashion for Change: Igniting Social Impact in the Fashion Industry - Event Report